What should you consider when choosing nail polish? Of course, his tenacity. The coating should stay on your nails for a long time. Also important point when choosing a product is how long it will take to dry. The color scheme is very important when purchasing. The manufacturer must offer the buyer the most diverse palette so that the most daring nail art ideas can be realized. Do not forget about good paint consistency, since low-density paint does not adhere well. An important factor when choosing a product to create the perfect manicure is the price and brand recognition. The popular gel coating company E.Mi has the ideal combination of price and quality. The E.Mi company offers thousands of up-to-date and exclusive ready-made solutions developed by the world champion in nail design Ekaterina Miroshnichenko, as well as unique materials and accessories for artistic painting on nails, developed with her personal participation. The peculiarity of E.Mi manicure is the development of completely new nail design techniques, with which you can bring to life even the most daring ideas. Several times a year, Miroshnichenko offers the master new design collections, as well as methods for their implementation. Each of her collections is the author’s interpretation of the most current trends, which are translated into the language of nail design and adapted for salon execution: incredibly beautiful and unique at first glance, they can easily be applied to anyone, even a master without an artistic education. In our article we will talk about winter nail design 2017 from Ekaterina Miroshnichenko.
Winter velvet nail design 2017 from Ekaterina Miroshnichenko
Velvet sand is a very interesting and very unusual nail design. It can be done in different ways both on natural nails and with extensions and even on gel polish. You can also use for this various materials. It is because of this that confusion often arises when velvet flock nails are perceived as velvet sand, and ordinary nail polish with a sand effect is perceived as sand. The “Velvet Sand” nail design looks most beautiful in a winter design, since it is here that you can create not just a coating of sand, but also make unique winter designs with a sand effect, imitating the surface of velvet fabric or snowflakes. This design became famous thanks to the original technique of Ekaterina Miroshnichenko, which uses materials from the “velvet sand” series from the company E.Mi Specialized materials for creating winter design 2017 from trademark Not everyone can purchase E.Mi, especially if there is no need for a whole set for themselves.
Latest articles about fashion and style
Winter knitted nail design 2017 from Ekaterina Miroshnichenko
If you want to be on trend, then pay attention to E.Mi manicure winter 2017. This is a fashionable decorative nail coating, made according to the sketches and technologies of nail couturier Ekaterina Miroshnichenko based on materials from the E.Mi brand of the same name. Winter was simply created to add to your nail wardrobe with a “knitted” manicure from E.Mi, repeating the weave of your favorite pullover. New collection E.Mi manicure winter 2017 with a cozy combination of matte finishes and glossy patterns, like on traditional sweaters, promises to warm you up even on the chilliest day. Choose powdery and pastel shades - they will enliven your look and match the color scheme of any wardrobe.
Winter nail design TEXTONE 2017 from Ekaterina Miroshnichenko
Sequins and glitter are in fashion! In the winter season of 2017, there is really a lot of holographic shine, sequined outfits and metallic details on the catwalks. Total-metal-look is one of the hottest global trends, which is also presented in the E.Mi-TEXTONE manicure collection with a monochrome metallic coating. If you haven’t decided on an iridescent dress yet, then support the trend with a cool winter manicure 2017 from Ekaterina Miroshnichenko!
Winter nail design with casting 2017 from Ekaterina Miroshnichenko
If you carefully study the collections of leading fashion brands, you will notice that casual luxury and discreet chic are in fashion. This applies not only to clothes, but also to actual nails. Try the E.Mi manicure in pastel shades with exquisite metal details using the “Perfect Casting” technique. This manicure looks festive and is perfect for winter manicure 2017. The advantages of this particular winter option are that your nails will look stylish and appropriate with both an office suit and evening dress. Universal!
Winter mirror nail design 2017 from Ekaterina Miroshnichenko
Continuing the topic winter manicure 2017 with glitter, metallic, shimmering sequins, patent leather and glitter, we’ll tell you about the E.Mi-GLOSSEMI manicure collection. These are laconic metal patterns on nails or an ideal mirror finish - it looks really stylish. Chrome powder for creating a mirror nail design in imported versions can be called differently - Mirror Powder, Chrome Powder, Chrome Pigment, Glitter Powder, etc. This is a finely ground aluminum powder designed for rubbing into the varnish coating and giving it a metallic shine. Working with mirror pigment is a pleasure. To create a specific winter mirror pigment, you need to choose a black base, although you can experiment and apply it to other colors. Apply mirror pigment to the base on top using a brush, finger or eyeshadow applicator. Such mirror manicure can be supplemented with winter drawings.
Winter nail design with liquid stones 2017 from Ekaterina Miroshnichenko
The most famous and popular innovative technology, which this master developed, became liquid stones. They are made using colored and stained glass gel by gradually building up layers, due to which the “pebble” becomes voluminous, creating a lens effect. And although ready-made polymer “stones” for gluing onto the nail have now appeared on the market, the result of doing it manually is much more decorative. This design is more popular in winter time 2017.
Ekaterina Miroshnichenko is a well-known name not only in professional circles of the nail business, but also beyond. This is the case when an artist came into the profession, moreover, having a professional pedagogical education.
Artist and teacher
It often happens that a master cannot teach or explain how and what he does. And many hide their secrets and achievements for themselves. Thus, they try to increase their own uniqueness, significance, and with them the cost of their own services in the nail art market. That is why not every school can teach a beginner a profession.
Ekaterina Miroshnichenko is a prize-winner in international competitions in professional skills. If you translate it into sports, it turns out that she is an Olympic champion in her field. The high level of a master is often highly valued when he becomes a coach. With the creation of her own School of Nail Design and the E.Mi brand product line, this fragile girl began to reveal the secrets of artists of all directions.
Ekaterina Miroshnichenko. Photos of works
Any work of a master becomes a masterpiece. The designs on long nails are especially beautiful.
Precious stones together with the “liquid casting” technique look great. This technology is patented by the author and is now used in other schools.
The casting technique is amazingly combined with the patina, giving the work a historical flair.
You can create many designs on short nails. One course at the School is called that.
Products E.Mi
To implement creative plans, sometimes it takes absolutely new material, which is not yet produced by giant companies. Then Ekaterina Miroshnichenko creates her own brand E.Mi and goes to the forefront of the nail art industry.
With the development of nail design, the issue of the speed of polymerization of gel polishes in the intermediate stage of design has become acute. Ekaterina, a technologist at her own company, managed to create unique gel paints that quickly polymerize and have a wide range of shades. The quality of E.Mi’s products satisfies not only the most demanding nail art master; even international category judge Ekaterina Miroshnichenko is satisfied with them.
Nail Design School
This school studio is like a private school for Barbie, where everything is pink and speckled, where artistic taste is formed. The girls put on pink aprons, their teacher too, and begin to create. It turns out that you can create many textures on your nails: snakeskin, dew drops, malachite, marble, patina, craquelure.
It turns out that leopard spots have a formula. A zebra's stripes are not the same at all; there is also a pattern in their alternation. Wool can be conveyed in different ways. Nails are dressed in velvet, satin, silk. They shimmer from one color to another through an intermediate third - the ombre technique.
And how much floral motifs! If all the women on the planet came to this school, each one would have a unique flower manicure.
The quality of the newcomers’ work is not much different from the samples completed by Ekaterina Miroshnichenko. The nail design school trains real professionals who recognize each other everywhere by the signature flower invented by the guru at the beginning of their career.
The school provides a quick start in the profession, a stock of ideas, and the ability to make the right design decisions. Forms its own corporate style, instills a highly artistic taste. Visitors to the salon where the Nail Design School graduate works will never leave without elegant, stylish nails.
Liquid stone technology
Ekaterina Miroshnichenko, whose photographs of works (liquid stones, velvet sand, snake skin) are described as a real artist, makes no secret of her skill. These technologies were patented by the master and are now used in other versions, not only on E.Mi products.
The technology is also called “jewelry on nails” and consists of the following: a frame for a precious stone, such as malachite, is painted on the nail. Then several shades of gel paint are placed into a drop of polymer “liquid stones” and placed in the frame. After covering with the top, you can add “liquid stones” gel on top of the artificial stone.
This technique uses two materials from E.Mi: polymer and “liquid stones” gel. The polymer allows you to mix shades of gel paints and create amazingly beautiful transitions, as if polished turquoise, malachite, marble - opaque colored ornamental stones. The substance polymerizes almost instantly and does not spread, which is what makes it different from any gels from nail design systems.
The “liquid stones” gel is very hard; it gives rigidity to polymer stones. It works well on printed foil to create diamonds, rubies, emeralds and other clear stones.
There are so many technologies for making precious and ornamental stones that each stone has its own instructions.
Review of new E.Mi products
Ekaterina Miroshnichenko does not stand still, annually participating in the international exhibition "Intercharm", famous for the discovery of new products.
To create precious stones On nails, the E.Mi company has a gel in a tube, which is very convenient to use.
For bas-relief modeling - a variety of colored thick gels. And there is also a stencil for the bas-relief. It was recommended to buy it at the last Intercharm.
Unfortunately, this article did not contain all the successes of the recognized guru of nail aesthetics. Despite being very busy, Ekaterina Miroshnichenko - happy wife and mom. The doors of her pink school are always open. There are its branches in many cities. We can only regret that not everyone will have the opportunity to personally communicate with a wonderful teacher and talented artist during their studies.
Ekaterina Miroshnichenko
From master to world champion
Founder and chief technologist of the E.Mi brand, author and developer of technologies “Gold casting”, “Imitation of reptile skin”, “Crackelure effect and ethnic prints”, “Velvet sand and liquid stones”, “Volume vintage”, TEXTONE&Combiture and unique materials for their implementations: “Black Tulip”, “Velvet Sand”, GLOSSEMI, EMPASTA, TEXTONE, PRINCOT; world champion in nail design, two-time European champion, international judge.
The “E.Mi” brand - products for nail design, represented by Ekaterina Miroshnichenko, was created taking into account all the nuances of a nail designer’s work and is of high quality.
“E.Mi” is a line of gel paints and brushes produced in Germany on special order, as well as decorations for nail design and branded accessories for work. Working with E.Mi products is so convenient that you can realize your wildest ideas. Gel paints polymerize in 1 minute, and some paints polymerize in a matter of seconds, which significantly reduces working time.
You can apply the design to all fingers of your hand at once - the special consistency of the gel paint does not allow them to spread, and you will always get the result you want. With E.Mi products it’s easy to be a first-class master!
Trademark E.Mi
Success story
The founders of the E.Mi brand are changing the idea of local business. The Prague office is establishing European connections, and Rihanna appears with the brand's decor on her nails. And the sisters celebrated the end of the year with the opening of a nine-story training center.
How did it all start?
Ekaterina: Sixteen years ago we opened the first nail studio, there were problems with staff. The area is a wilderness, there are few clients, the craftsmen fled after a month. And I sat down at the instruments myself and rattled away for six years. When the recording became complete, new people began to be taught. Everything takes time.
Remember the first thought when you entered the completely finished building where the E.Mi showroom and training center is located today.
Vera: I didn’t believe that this was happening here and now. Just four years ago, it would have been impossible to think about this. Construction took two years, not a damn thing remained from the original plan, everything was redone many times.
Ekaterina: I think that everything should be treated equally. This neutrality protects against power surges. In my experience, excessive delight and joy is followed by a reverse reaction, like a pendulum. I think we should talk less about our successes.
How to motivate yourself in this case?
Ekaterina: I am motivated by work, I think about it. We have a responsibility to the consumer.
Is there room for creativity in this?
Vera: Everyone, of course, is waiting for creativity. “Katenka, give us a new course,” they say. And this needs to be done. To do it, you need to force yourself at a certain moment. When twenty-thirty unsuccessful attempts behind, something truly creative and original comes out.
You have a great tandem. Sisters and business partners. Is it difficult to work in such a tight group?
Vera: Our age difference is only a year, until we were ten years old we were dressed the same, we were sent to school in the same class. They were raised like twins. We can't imagine ourselves without each other. When Katya gave birth for the first time and was taken away, I cried and thought: “How can I live without her?”
Ekaterina: We complement each other perfectly. I, as an artist, can come up with a whole palette of varnish shades, and then Vera comes and sweeps away half of them at once. Because I think about trends and combinations, and Vera thinks about how these colors will look on nails, specifically on nails. This is important. And no, I don’t mind being led by my younger sister.
Vera: Katya delegates well.
We were raised like twins. We can't imagine ourselves separately
Do you have any rivalry? What is the secret of such a perfect partnership?
Vera: In upbringing, probably. From childhood, dad repeated to us that we need to work conscientiously. He still doesn’t let us forget about it.
Ekaterina: Put something more than material values first. This is the secret. We provide jobs, create a quality product, we have common goals.
Each of you has four children, the youngest is not even a year old. Is this also about goals?
Vera: At the age of sixteen, I had a clear goal: I will give birth at thirty, and before that I will focus exclusively on my career. But while I was preparing to defend my dissertation on the topic “Transformation of the family in modern society", everything turned upside down in my head. I firmly decided: I will never divorce my husband, I will give birth to at least three children. The concept of family and traditional values was so diligently washed out of the consciousness of people in our country in the 20s of the last century that we reaped the result in the 90s and 2000s. I'm glad that large families are in fashion now. I have all my children planned except for the first. to my youngest son two weeks, and this is happiness. We had the official opening of the Center on December 5th, and I was just due to give birth. Dad said: “Well, be careful, don’t give birth right now, the electricians will come soon.”
Katya: To small child grew up in good man, I need a big family. Only mom and dad won't give him everything he needs. Grandmothers, grandfathers, brothers, sisters - this is the environment in which moral and spiritual values will develop to the maximum. Our parents have thirteen grandchildren, we have fun during the holidays. True, we are missing more than three days.
Would you like your children to inherit your business?
Vera: Of course! But we won’t force anyone.
Ekaterina: If only gently.
Are you on vacation?
Vera: We usually go somewhere with the children four times a year. Katya loves Europe - looking at the architecture, getting into the spirit. I am for a beach holiday or mountains.
Ekaterina: We came back the day before and went skiing. We plan the vacation so that it lasts four days: on the fifth day the children get tired, they want to stay in their room without any high-society fun. In general, I dream of trying to rest for two weeks one day. Seven days, and then another seven days in a row. Fantastic.
Since we're talking about dreams, can you tell us about yours?
Ekaterina: I have everything. I'm happy.
Vera: A dream is something unattainable. There are goals, short-term, medium-term, long-term. Our goal is to become a leader in the Russian market.
Ekaterina: And open production in America. Establish distribution of our product there.
The construction of the training center cost investors 109 million rubles. The center will graduate 60 specialists every month, and another 150 craftsmen will be able to undergo retraining. The family business of the Miroshnichenko sisters covers more than 32 thousand beauty salons in 156 cities in Russia and Europe, which use E.Mi techniques, paints, varnishes and tools. All this is created in Rostov.
Text: Nadezhda Nazaryan
