A popular Hollywood actress has become Charlize Theron. She replaced the Estonian model Tiu Kuik in this place. After the release of the first Dior advertisement with the participation of the star, the level of perfume sales went up sharply. The video turned out to be very explicit, the actress was completely naked, only the scent remained on her. Over the past 13 years, Charlize Theron has appeared in Dior perfume advertisements several times, constantly fueling interest in both the new flanker and J’adore itself.
How Charlize Theron became the face of Dior
From the very moment the fashion house opened, its founder, Christian Dior, was looking for fragile, elegant women with strong character and charisma. For example, Monica Bellucci was the face of the advertising campaign for the Charming collection (1990-2009), and Natalie Portman represents from 2010 to the present.
Presented in 1999. The Estonian model Carmen Kass was chosen as the first face of the campaign, then Tiu Kuik starred in the perfume advertisement. In the video they were in stylish look a luxurious woman bathing in liquid gold. Women's perfume regained popularity, but after a few years interest in it began to fade.
The creators began to look for new solutions and faces. At this time, Dior's art director was the controversial fashion designer John Galliano. He adored Charlize Theron, considered her his muse and, of course, decided to try Dior as a new symbol. An advertising contract with the star was concluded in 2004, and in 2007 a video clip was shot, which created a sensation and the J’adore perfume reached the top of the fragrant charts.
Why her?
Charlize Theron is a South African farm girl who speaks 26 wild dialects. Her mother shot her father when he tried to kill her in a drunken stupor. A year after the tragedy, young Charlize began filming for fashion magazines and was very successful in this. But she dreamed of becoming a ballerina. An ankle injury at 18 left no chance for that.
At the insistence of her mother, the girl went to Hollywood. But here too, His Majesty chance decided everything. There was a scandal in a supermarket - the cashier refused to accept a check from Charlize Theron, issued in distant South Africa. The screams attracted the attention of the famous agent John Crossby, he left the girl his business card, and then offered a three-second episode in Children of the Corn 3.
After her role in the film “The Devil's Advocate” (1997), Charlize woke up famous. In 2004, she received several awards, including an Oscar for her role as a homicidal maniac in the film Monster. Advertising offers poured in from all sides, and the actress chose the best thing - to become a style icon from the house of Dior. In addition to high fees and status, this gave her the opportunity to appear on the podium again.
Despite her fragile appearance, the actress has extraordinary strength of character. Making your way from a farmer's daughter in an African village to one of the highest paid actresses in Hollywood can truly strong personality. A slender, sweet and feminine blonde - on the one hand, and strong-willed, collected, independent, sometimes tough - on the other. This is the kind of woman who deserves to represent J’adore.
The history of perfume advertising with Charlize Theron
The actress starred in five commercials for the J'adore fragrance from Dior. It must be admitted that over time, the intensity of passions in them gradually faded away. It all started with Charlize Theron's naked body and ended with just a voiceover. But who knows what surprises “Zhador” is preparing for us!
First clip
The video appeared on TV screens in 2007. Since the shooting was supervised by John Galliano himself, it was not without shocking. An ancient house in the center of Paris. Walking down the corridor luxury woman, dressed in gold evening dress and jewelry. She rips off her bracelet, throws her necklace on the floor, and finally takes off her dress. Remaining in the Eva costume, she no longer needs to pretend, because J'adore is with her.
After the release of the advertising video, women rushed to the stores to find out what was so special about this “Zhador”. The men were no less impressed by what they saw. But it wasn’t so much that excited them naked body Charlize, how much confidence and strength with which she got rid of her golden shackles.
One way or another, the J’adore perfume went on a new round of popularity, which became higher than the first in 1999, immediately after the release of the fragrance for women. Money flowed like a river into the manufacturer’s pocket and Charlize Theron became Zhador’s constant muse. The soundtrack to the advertising of the perfume collection was the song Marvin Gaye - Funky Space Reincarnation.
Second video
I needed it when interest in the fragrance waned somewhat. In 2012, a new beautiful advertisement for these perfumes for women was released. The plot began with Charlize in a strict trouser suit hurrying to a fashion show. He makes his way through the crowd hungry for spectacle, changes into a luxurious gold dress, a necklace with a high “neck” and bursts onto the podium with a confident, flying gait.
Several familiar faces appeared in the video, who were also once Dior muses - Grace Kelly, Marlene Dietrich, Marilyn Monroe, Monica Bellucci. But not the actresses themselves, but only parodies and accents on them. The video clip seems to say that they are all in the past and only the J’adore scent is the key to the future.
Third clip
It was released in 2014. It continued the beautiful video series with the participation of Hollywood actress Charlize Theron. The hall of an ancient palace with magnificent paintings and huge candelabra. She wears a traditionally gilded dress and a necklace of large pearls. Suddenly a piece of shiny fabric falls from the dome, taking her upstairs. As in previous clips, she again rips off her necklace. No, the dress stays on her. "This is not heaven - this is new world! – says the actress, inviting us to admire the golden skyscrapers.
Women's perfume J'adore from Dior is not only the luxury of wealth, but also the luxury of freedom. Short haircut and Charlize's sparkling eyes inspire change. The music in the ad was created by the band London Grammar - a song called Hey Now.
Fourth video
In addition to advertising the main fragrance, Charlize Theron also starred in flanker videos. The video advertising The Absolute Feminity was created in a completely different atmosphere. First a waterless desert, then healing rain, which turns into the sea. The sun comes out, the wind blows through your hair. The clip seems to say that with this fragrance freshness and joy of life will appear in your life. This video did not cause a stir. And the fragrance quickly went into circulation.
Fifth clip
New advertising appeared in 2016. It is dedicated to the J'adore L'absolu perfume. There is no plot in the video as such - the process of creating a dress and shooting a model is shown. But Theron, as always, is luxurious and charming. This time the authors emphasized the shape of the bottle, repeating it in the form of earrings on the actress.
Mini films
How the popular video was filmed
An advertisement for Dior starring Charlize Theron is imbued with charm, the desire for perfection, freedom and joy of life, not at the expense of worldly pleasures. A golden cage for a J'ador fan is unacceptable. Gold in the soul. No matter what setting she is in - in a luxurious palace or on the roof of a skyscraper, feelings come first.
The actress was left with a lot of impressions
But the new promotional photo shows Charlize Theron wearing a long golden dress with open back and a piquant slit on the thigh. The long train of her outfit flutters in the wind, and the actress raised one hand, slightly clasping her head from behind. Charlize chose to take to the sandy hills barefoot to fully show off her long, slender legs.
Few people know that in her youth this blonde was going to become a model and even had considerable success in this field. But fate decreed otherwise, and now Theron thanks God that instead of walking on the catwalk, he has the opportunity to star in big-budget films and learn from the best directors in the world. She is also a wonderful mother who is raising an adopted son and dreams of a second child. Now Charlize Theron is dating Sean Penn , to whom she is rumored to be engaged. The celebrities are planning to get married in the near future; the celebration is planned in the actress’s homeland in South Africa.
In her youth, the star wanted to become a model
The first J'Adore fragrance appeared in the Christian Dior line in 1999. Since then, many flankers have been released, but the design of the bottle has remained virtually unchanged all these years, remaining just as simple and recognizable. The drop-shaped bottle with a gold cap combines simplicity, chic and elegance - timeless categories that will always be in demand in the world of fashion and beauty.
Christian Dior is an iconic French brand with a rich history, and in the new millennium, like many other fashion houses, Dior began to invite famous actresses to personify this or that product. In 2007, Eva Green was invited to advertise the Midnight Poison fragrance, perfectly personifying the dark aesthetics of gothic glamor that is in tune with this perfume. In 2011, we saw the first one, the campaigns of which are imbued with the spirit of Parisian romance. And before that, in 2004, Charlize Theron, the living embodiment of the Golden Age of Hollywood, became the face of Dior perfume, carrying this image in the J’Adore Dior advertising campaign for almost 15 years.
J'Adore Dior (2004)
Song: Don't Let Me Be Misunderstood – Nina Simone
The first J'Adore advertising campaign with Charlize Theron was released in 2004. In it, the actress, who was 29 years old at the time, poses, wrapped in luxurious golden silk, to a composition performed by Nina Simone.
J'Adore Dior (2006)
Song: A Funky Space Reincarnation – Marvin Gaye
J'Adore Dior (2011)
Song: Heavy Cross – Gossip
In 2011, another memorable but controversial J'Adore ad appeared, directed by French director Jean-Jacques Annaud. In it, the heroine rushes to the catwalk show, and Hollywood divas of yesteryear greet her backstage. The naturalistic images of Marlene Dietrich, Marilyn Monroe and Grace Kelly seemed a little scary to some, but the ad turned out to be very stylish and energetic thanks to the composition Heavy Cross by Gossip.
J'Adore Dior (2014)
Song: Hey Now - London Grammar
In 2014, a new J’Adore campaign “The Future is Gold” was released, the plot of which was similar to the 2006 advertisement. In the video, Charlize Theron walks through the dazzling interiors of the Palace of Versailles, and from above, from under the dome, a golden cloth falls towards her, along which she begins to climb up, as if on a rope, leaving golden pumps on the floor. She climbs onto the roof and sees the skyscrapers of a huge metropolis in front of her. The video was shot by the famous French photographer Jean-Baptiste Mondino and was dedicated to the 15th anniversary of the J’Adore fragrance.
J'Adore Dior (2016)
Song: I Love You – Woodkid
In the 2016 advertising campaign, Theron appeared in a short, airy golden dress, in which she got wet in the rain, walked on water and met the sun. The director was again Jean-Baptiste Mondino, and the theme song was I Love You by Woodkid.
Mitza Bricard is the soul of the house of Dior. An elegant lover of fur and leopard print, she was a muse and close friend of Christian Dior. He saw in her that very “ideal woman”: a sophisticated, graceful representative of the female sex, who is characterized by Parisian chic and aristocratic features. From the very beginning, she worked as the chief stylist and accessories specialist at the fashion house. Mitza was a big fan of Christian's talent and enjoyed showing off his outfits. She became the very first woman in Paris who was not afraid to wear several pieces of clothing with leopard print. Inspired by her courage, Dior created an entire collection with predatory print. But Christian wasn't the only one who admired her. Fashion House still continues to produce jewelry, cosmetics and body care products in honor of Mitza Bricard.
Marlene Dietrich
The German actress and singer Marlene Dietrich for a long time adhered to the masculine style that Coco Chanel set. But with the growing popularity of feminine looks from Dior, she decided to make changes in her wardrobe. As a result, the collaboration between Dietrich and Dior was seen by millions: during the filming of Alfred Hitchcock’s film Stage Fright, Marlene and the director had disagreements, to which the actress set the condition “No Dior, no Dietrich.” After filming, Christian donated all the costumes to Marlene that she wore in everyday life.
Monica Bellucci
Before becoming the permanent muse of the Dolce & Gabbana duo, Italian actress Monica Bellucci often appeared in beautiful Dior campaigns. It all started in the 1990s, when the actress was invited to become the face of one of the makeup collections. After that, many models and actresses appeared in advertising for the fashion house, until in 2006 Bellucci was offered to star in an advertising campaign for Rouge Dior lipstick. Rich red lipstick looked gorgeous on the Italian star, who was already 40 years old at the time of filming. In addition to the legendary lipstick, the actress was presented with a line of bags, other makeup products and one of the most legendary fragrances of the fashion house, Poison. The collaboration between Dior and Monica Bellucci lasted until 2009.
Charlize Theron
In 2005, Oscar-winning actress Charlize Theron was invited to an advertising campaign for one of the main Dior J’adore fragrances. After the first commercial, in which she went completely naked, sales of the fragrance increased sharply. Subsequent advertising campaigns for J'adore with Charlize only strengthened the popularity of the perfume. In the video where Theron tears off her jewelry and dress, John Galliano played an important role - he not only forced her to do all this, but also turned the actress’s figure into a prototype of the famous bottle, shackling her neck in gold jewelry. In addition to perfume, Charlize also represented the Dior watch line. But the latest advertising campaign for this fragrance with Charlize has become one of the most popular. In addition to Theron, Marilyn Monroe, Marlene Dietrich and Grace Kelly, who at one time were also muses of the House of Dior, were “resurrected” for the video.
Natalie Portman
Natalie Portman appeared in advertising campaigns for the House of Dior under John Galliano. The actress presented the Cherie fragrance from the Miss Dior perfume line. After the scandalous departure of the couturier, the actress resumed her collaboration with the fashion brand. Since then, she has endorsed color cosmetics, the Diorskin skin care line, replaced Monica Bellucci in Rouge Dior campaigns, and continues to star in amazing commercials for Miss Dior fragrances.
Marion Cotillard
Marion Cotillard has been Christian Dior's only French ambassador since 2008. And she really can be considered as such: advertising campaigns for Lady Dior bags with her participation traveled to many cities. Filming took place in Paris, London, Moscow, Shanghai and Los Angeles. Each advertising campaign throughout the five years of cooperation between the actress and the fashion house is unique: they carry all the sophistication and elegance that were so loved by Christian Dior himself.
Mila Kunis
In 2012 the face of Dior there was an actress of Ukrainian origin Mila Kunis. She was entrusted with the advertising campaign for Miss Dior bags. Two wonderful shoots with her participation were published in all glossy magazines, but due to disagreements about the appearance of the actress outside of advertising campaigns, the fashion house broke the contract with her.
As soon as the holidays begin to loom on the horizon, advertisements for perfumes begin to air on all channels, because wonderful scents are one of the best gifts, which you can only give to someone or yourself. I love perfume ads Dior "J'adore", the face of the advertising campaign of which has been the actress for several years now Charlize Theron. You can have different attitudes towards the J’adore fragrance, but to deny that the collaboration between Dior and Charlize is brilliant is simply stupid. Each commercial is a small masterpiece.
Once every 2-3 years, Dior shoots a new “film” with the participation of a Hollywood actress, and 2018 was no exception. The motto of the new promotional campaign is an ode to women, all women are strong, both together and individually.
Other Dior J'adore commercials with Charlize Theron
2009: Gold is cold, diamond is dead, limousine is just a car. Don't pretend. Feel what's real. C'est ca, que j'adore. J'adore. Dior. Song: Marvin Gaye - A Funky Space Reincarnation.
2011: Charlize Theron's heroine participates in a fashion show, surrounded by Hollywood actresses from the past - Marilyn Monroe, Marlene Dietrich, Grace Kelly. Song: Gossip - Heavy cross.
2014: The past can be beautiful, a memory, a dream, but it’s no place to live. And now it’s the time, the only way out, is up. It's not heaven. It's a new world. The future is gold. J'adore Dior. Song: London Grammar - Hey now (J'adore Dior remix).
2016: I touched the rain, I look at the sun. And it says “Run!” The water, the earth, the sun and me. J'adore. We are gold. Song: Woodkid - I love you.
J'adore fragrance from Dior
Dior's Zhador perfume was first launched on the market in 1999. The aroma is floral and fruity. Bottom notes: blackberry, musk, Texas cedar, vanilla. Top notes: bergamot, pear, tangerine, magnolia, peach, melon. In the center: Nepalese rose, plum, Mexican tuberose, violet, lily of the valley, jasmine, orchid, freesia. The price of the fragrance depends on the release form. Eau de parfum costs 4000-5000 rubles for 30 ml without discounts, eau de toilette approximately 5800 rubles for a 50 ml bottle in cosmetic chain stores.
