22.04.2012 / 285

Interesting information about the ELC brand. Reference data about the ELS trademark.

ELC is an acronym that translated from English means Early Learning Center. The company was founded in 1974 and sold goods by mail, and by 1980 it already had 10 stores open. Today there are company stores in all major UK cities. There are also more than 300 ELC franchise stores in 26 countries around the world. From the name it is clear that ELC toys promote early development. Help the child discover his abilities, gain mental and physical education, make him more cheerful and skillful while playing with them. ELC toys are popular among children and trusted by many parents. ELC products are marked with special signs that indicate what exactly the toy develops. These are: - Creative abilities. - Imagination. - Training for the organs of hearing, vision, touch; - Coordination. - Problem solving. - Communication skills. - Ability to read; - Ability to write; - Self-confidence. - Discover the world; - Ability to tinker; - Physical development. ELC are toys that are designed for both indoor and outdoor play. Products are available in eight categories: infants and young children, arts and creativity, adventure games, role playing games, active sports, composing music, puzzles and games, training and books.

ELC Center early development is a large international brand that develops and produces toys for children of all ages. The company has been manufacturing products for babies for more than 40 years and during this time has managed to accumulate enormous experience. When developing products for children, experts are guided by consultations with psychologists, teachers, and leading designers. But the main specialists, who have the last word, are the small buyers themselves.

The Early Development Center in Moscow offers children's toys that help them learn the world around us in all its diversity. The company's experts create truly high-quality products that are absolutely safe for health and bring a lot of joy. Unlike other stores, you can come to ELC with your baby and actually try out any toy you like. This way, you will be sure that you are buying a really interesting model.

Why are ELC stores so popular?

  • A huge selection of products for children from 0 to 10 years.
  • The best toys, themed sets for girls and boys from the world's leading brands.
  • Discounts up to 70% on separate categories goods.
  • Attractive bonus program.

Here you will find everything from rattles to school supplies. The store's consultants will answer any questions you may have and help you choose a product in accordance with the age and interests of your baby. Do you want to please your little one with educational innovations while shopping in

We are all ready to provide children with only the best that we have ourselves. We buy high-quality food, clothes, interesting and original toys for them.


Today, in the market of goods and services, many stores are offered to the attention of users. Among such sources, the online store Early Learning Center has launched a business, which has been operating for more than 30 years and creates amazing games that help proper development children. Thanks to them, children successfully get acquainted with the surrounding reality and learn a lot of new and unknown things. Brand ELC is known all over the world.

Why are educational toys from an online store so necessary for children?

When developing children's play equipment, ELC collaborates with child psychologists, popular designers, and master craftsmen who are interested in these items—kids. Conducting working together, Early Learning Center has achieved that toys are made from materials highest quality, safe to use, original.

Differences between ELC early development centers and other children's toy stores

Parents come to the center with their child, play on its territory, using toys, and friendly consultants are happy to help you choose this or that little thing, tell you about the advantages of each of them, possible methods of play, etc.

The company has an amazing tradition - to celebrate matinees on its territory every year. game form for parents and children. At such events people have fun with their children.

Assortment of the early development center on the official website of Elc-Russia Ru

This online store has a large catalog of toys with bright pictures, and educational toys are divided into groups, which is convenient for users. The main advantage of the store is high-quality products, designed for children in compliance with important requirements. You can even lick the goods purchased in this store without fear.

On the Elc-Russia Ru website, the developers have created a separate section dedicated to the development of children. It offers original games that help the child develop mentally and physically. Most of the products that are in this section are not sold anywhere.

The store is divided into several parts thematically:

  • "Let's imagine";
  • "Sports and Activity";
  • "Music and Learning";
  • "World of Adventure";
  • "Creation";
  • "Puzzles";
  • "Getting to know the world."

Each box of toys contains specialized and useful information about what age this product is intended for and what skills it can develop.

For recent years, face painting has become the main component at children's celebrations, but most of us do not know where to buy these accessories for such fun.

Here you can find modeling kits, which are presented in the form of plasticine or wonderful modeling dough. All sets are unique in their unique themes. Anyone who likes animals can purchase a large farm where they can sculpt the animals themselves using plasticine and special molds. If a child is interested in the kitchen and preparing all kinds of dishes, then pizza modeling is suitable for this task, and for little fashionistas, an excellent option would be to buy a kit for modeling amazing baby fairies.

The ELC store has products that customers will love. Each client has the opportunity to purchase materials and tools separately, rather than as a set. Give joy to your baby by visiting the website of the children's online store!

ELC/Early Learning Center (ELC) is a well-known worldwide British chain of educational toy stores for children of all ages. Online store « Early Development Center"(elc-russia.ru) in the Russian segment of the Internet invites parents to take care of their children and show them the brightness and beauty of the world with the help of a variety of toys: children's construction sets, musical instruments, creativity kits, board games and puzzles and a million more suggestions on how to keep a child occupied without the help of tablets and computers that are now so accessible.

Early Learning Center specialists collaborate with child psychologists and professional designers who share a love for children, so ELC products are ideal for your little ones who are taking their first steps in understanding the world around them. In addition, on the site you can always find the most popular toys with superheroes from cartoons and comics. After all, your child is a little superhero, isn’t it?

Early Learning Center (ELC)- an online store of children's goods, the main assortment of which is educational toys. In order for a child to grow and successfully explore the world around him, the Early Learning Center has been trying for more than 40 years to successfully create wonderful, and most importantly, safe and high-quality children's toys. Only environmentally friendly materials are used for production, because the health of the child comes above all else. The ELC brand has already earned trust in the European market, and now it is winning the hearts of children and their parents in Russia.

Did you know that:

  • All ELC brand toys are tested on special equipment in the UK, in accordance with the latest child health safety regulations.
  • When developing toys, the company collaborates with child psychologists and leading designers.
  • You can play with your child in every stationary store, which is rarely available in other markets specializing in the sale of goods for children.

ELC Catalog

The online store offers a complete catalog of toys with colorful photographs and detailed descriptions.

Houses, clothes, strollers for dolls and baby dolls - in the section for girls; water weapons and radio-controlled toys - for boys. Rattles, diapers, baby monitors - for the tiniest clients. Swimming pools, games with sand and water, kits for young gardeners and novice cooks. Puzzles, board games, creativity kits with your favorite cartoon characters - all this and many other various products can be found on the pages of the ELC website.

Using a convenient store map, you can choose a toy for your child using list of skills developing the baby’s imagination, coordination, creativity, motor skills, thinking, self-confidence; communication and social skills.

On the site you can purchase not only toys, but also school supplies, party decorations to throw the best and unforgettable party for your little one.

When purchasing a product in an online store, you save your time, as you receive it delivered to your home, which is incredibly convenient when you have absolutely no time. small child. If you have any questions, the friendly staff will be happy to advise you.

Give your child a happy childhood with a lot of impressions! ELC are toys that even adults want. Don't believe me? See for yourself.

Saving on purchases in the ELC online store

Promotions and discounts. In the online store you can visit the section where all the products that are currently participating in the promotion are presented. Using the site's functions, you even have the opportunity to choose the discount percentage that suits you best.

Promo codes. Using the Picodi website you can save double or even triple on the purchase of goods. Just go to the Picodi website and enter the store you need in the search - ELC. Then select the promotion you like and follow the link, or copy the promotional code - a set of characters, a secret code or a word, when you use it you get a discount from 30% to 70%.

Purchase using promo code ELC

To use a code copied on the Picodi website, you need to carefully read the terms of use of the code to see if it is suitable for the product you have chosen. If so, then feel free to go to the cart and immediately see the “apply code” window. Click on it and paste the code.

ELC Early Development Center is a universal online store for children from the youngest to adolescence. There are more than ten thousand different products for creativity, child development, as well as comfortable and beautiful clothes from popular brands. In the store, you can even select special toys based on the desired result and the baby’s preferences.

The assortment of the ELC online store includes the widest selection of products. Buyers can sort them by age categories:

The ELC catalog contains:

  • toys and goods for little ones;
  • toys separately for girls and boys;
  • products for creativity (for example, role-playing and experiment kits, riddles and puzzles);
  • construction sets of various directions (for developing imagination, learning about the world, improving social skills, and others);
  • sports goods;
  • toys from the world of superheroes and much more.

Birthday Club

Within the ELC there is a special Club called “Birthday Club”. All relatives of a child from birth to 13 years old who have received a store card can become its participants. The right is available to both parents and grandparents of the child. It is also possible to “register” several children on one card.

Participants have a number of advantages over those who do not use it:

  • they have a 5% discount on any product;
  • in the month of the birthday of each of the children indicated on the card, an increased discount applies - 15% on everything;
  • only Club members have the right to participate in internal sales, and are also among the first to receive information about new collections and bonuses.

You can get a club card both online and offline. Depending on this, its actions apply to purchases on the Internet or in real stores.

Where to enter the promo code

On partner sites and on the ELC portal itself, you often find promotional codes - special sets of characters or words that allow you to save on a purchase or receive a profitable gift.

If you have such a code, please enter it in the special field when placing your order. Activate it by pressing the button, otherwise the promotional code will not be counted.

What will be delivered and how to pay

Delivery of the order is carried out throughout Russia by:

  • courier service;
  • sending to a Boxberry pick-up point;
  • sending to the OZON distribution point;
  • Russian Post services.

Depending on the type of delivery chosen, the client has the right to pay in cash upon receipt, including cash on delivery, or by credit card online.

If you make a purchase for an amount of 5,000 rubles or more, then delivery within Russia is carried out at the expense of the store. Likewise, if you are geographically located in Moscow, and the order has reached the amount of 1,500 rubles.

Gift certificates for all occasions

The ELC online store provides the opportunity to please loved ones not only with high-quality goods, but also with gift certificates.

This is a great way to give a child and his parents exactly what they have been looking for for so long.

Promotions and additional bonuses

The ELC store never tires of delighting customers with constant discounts, sales and attractive promotions. They allow you to save a lot of money by purchasing quality products at very low prices. low prices. Such offers are not always associated with holidays or outstanding days.

A unique feature of the ELC children's goods online store is the opportunity to receive monetary compensation for resourcefulness - finding a similar, but cheaper product on another site.

Fill out a special form on the portal indicating links to a competitor’s product and a similar ELC product. If somewhere this product is really cheaper, then you will receive an email with an individual promotional code - a discount on the purchase of that very toy. It will be valid for three days from the date of receipt.