And in general, Korean skin care principles do not lose popularity and continue to set trends; j-beauty - Japanese beauty - is beginning to pose serious competition. As you know, the Korean beauty ritual is based on multi-step facial care (up to 10 stages) and promotes unusual textures in both care and makeup. To understand the basics of j-beauty and how it differs from k-beauty, we spoke to experts from leading Japanese brands.
From birth, the Japanese absorb a love for the beauty of nature and develop the ability to capture all that is beautiful in it. “Ingredients are herbal, innovative and safe, tested based on Skin Intuition theory (the theory of Cle de Peau scientists is based on the assumption that the skin has the ability to think, that is, each individual cell of the epidermis processes information. - Editor's note) so that the skin perceives them absolutely naturally. The textures are luxurious and sensual, aromacology is a must,” says Ilona Nikiforova, director of training at Cle de Peau Beaute. - Canons of beauty - radiant natural skin, beautiful, protected and healthy, smooth, without visible flaws. The Japanese approach is not only about effective and beneficial actions for the skin, but also about the fact that each product should evoke only exquisite sensations.” In Japan, they are absolutely sure that the spirit and body are a single whole, so the mood is very important, and the state of mind during skin care is the main component of the effectiveness of care.
“The perfect porcelain skin of Japanese women and an even complexion are not a gift of nature, but the result of multi-stage facial care, which all girls in the country unquestioningly adhere to rising sun. The Japanese have long put the ancient beauty ritual on a scientific footing - modern technologies firmly established in production cosmetics, explains Anastasia Mochalina, an expert on Japan, a representative of the Japonica company. -The average Japanese woman uses at least five to six products every day. The whole philosophy of facial care is based on a double action: cosmetics take care of the epidermis (outer layer of skin), and with the help of massage you strengthen the dermis (inner layer). It makes no sense to take care of the epidermis without taking care of the dermis at the same time.”
Beauty rituals and Japanese principles of aesthetics
The basis of Japanese wabi-sabi aesthetics, which includes the concepts of kanso and seijaku, as well as shibui, is unobtrusive beauty, and the entire beauty industry of the country is adjusted to this philosophy. “In Japan, the beauty ritual is a whole culture. It consists of two stages of cleansing, two stages of moisturizing and a double application technique - with our own hands we warm the skin, apply in a circular motion all means, due to this, microcirculation improves. The products are quickly absorbed because Asian care contains layers, which create a protective film on the skin, says Elena Polyakova, leading training manager for the Sensai and Kanebo brands at Kanebo Cosmetics Rus.
“Translated from Japanese, ‘kanso’ means ‘simplicity’. This principle is based on getting rid of excesses. Kanso also expresses feelings of freshness, cleanliness and neatness. This is very close even to modern Japanese women. Their everyday makeup- an even tone, blush and slightly painted eyelashes. The literal translation of the word shibui is “tart, astringent”, in some cases “refined” or “subtle”. Shibuya can be found in almost everything, such as the tart taste of green tea or the aroma of a good perfume. Sometimes women apply this term to a man who has a special rough masculine beauty,” explains Anastasia Mochalina. - As for the principle of seijaku, it means calmness or inner silence. It can be found both in nature and in human character, but the principle itself originally originated from the tea ceremony. The Japanese themselves do not associate all these words with the beauty industry; it is rather an internal understanding accessible only to them. But now there is a Western rethinking of terminology due to increased interest in Japanese culture, and native Japanese concepts are gradually acquiring a new meaning.”
Differences in textures and number of stages
Since the Japanese beauty ritual involves several successive stages, the texture of all products should be light so as not to interfere with the penetration of other components into the skin. They should be absorbed well and not leave behind a sticky layer. “Water textures are popular in skincare; for example, lotions are used much more often than essences and creams. Creamy textures are more popular in Korea than in Japan. This is due to the cold climate in Korea. Korean women pay much more attention to cleansing their skin of impurities. There is also a difference in aesthetics: in Korea they like to pay attention to foundations and lip makeup, while in Japan they like to pay attention to eye makeup. In Korea, it is immediately noticeable that women strive to follow as many trends as possible. Natural but flawless makeup is also encouraged there. This is why MLBB and MSBB products (“My lips, but better” and “My skin, but better”) are popular in Korea - nude, enhancing natural color and transformative. In Japan, natural makeup is at the forefront, based on individual principles of beauty,” says Kakuyasu Uchiide, international creative director Shu Uemura.
“Korean women really love sponges (konnyaku), and Japanese women use a brush to whip up their cleansing products. Japanese women also love different devices for facial massage. But the beauty ritual among Japanese women is more of a philosophy than a practice among Korean women,” says Ilona Nikiforova.
There is a global difference between Korean and Japanese beauty rituals - in Japan there are fewer of them, and the textures are lighter. “For example, in Korean care there is a separate stage - treatment, which involves the use of products that act to get rid of acne and blackheads. IN Japanese system care, this process is included in the cleansing stage. Toner is responsible for normalizing pH in Korea, and lotion in Japan, says a representative of the Japonica company. - One of the main criteria for choosing cosmetics for Japanese women is the presence of SPF factor in the composition. Japanese women prefer to use them all year round to maintain your porcelain skin color. Korean women are also big fans of even skin tone, but due to their denser and oily skin this is hard to achieve. That’s why they wear anti-acne products even under makeup.”
Main Components
The Japanese trust natural ingredients. “Harmony with nature is a fundamental value. Since ancient times, the Japanese have been using ingredients obtained from natural sources. In the beauty industry, the most popular ingredients are those isolated from tea, peony, Japanese camellia, and more recently from rice, tofu or sake,” says Kakuyasu Uchiide.
One of the unusual ingredients is horse oil. “It has been a popular ingredient in nourishing creams for several centuries. Horse oil lipids are close to human skin lipids, so the cream will be easily absorbed by the skin, moisturize and nourish it. When it comes to hair care, preference is given to natural oils, for example, camellias,” adds Anastasia Mochalina.
“The Japanese view the skin not as a passive target for cosmetics, but as an active participant in the restorative process, so traditional Japanese care does not contain ingredients to externally mask the signs of aging, for example, silicones to instantly fill wrinkles and smooth the skin. The most popular is the combination of natural ingredients with high technologies, the action of which is aimed at awakening the skin’s own resources, normalizing metabolism (metabolic processes) in skin cells, protecting the skin from external influences,” says an expert of the EviDenS de Beaute brand.
Why is this a trend of 2018
If we talk about the market in a global sense, then in the last five years it has become so dynamic that one movement replaces another almost once a year. Social networks and the Internet have completely changed consumption patterns. “Today you can get a review for every product, and the consumer has become so sophisticated that he needs huge selection, and he is already ready to move away from the usual cosmetic brands and try something from new trends, be it k-beauty, j-beauty or small indie brands. And most importantly, the “seekers” segment, which was previously typical of a fairly young audience, is gaining strength, but today is expanding every year,” says Ilona Nikiforova.
According to British research company Euromonitor, Japan has the highest per capita spending on skin care and cosmetics. Herself Japanese philosophy Beauty has a history of thousands of years, rich in cosmetic innovations. Take oil refining, which is a relatively new concept in the US but has been around for 50 years in Japan.
« Economic problems In the past, Japan was forced to give up its leadership in the beauty industry to Korea. The key factor in the popularity of j-beauty is the fact that the consumer began to understand in more detail what he uses every day and interest in the quality of the compositions began to come to the fore, and bright and unusual packaging lost its value,” says an expert on Japan and representative of the Japonica company.
“With the economy recovering and ahead of the 2020 Summer Olympics in Tokyo, Japan can once again become a global beauty center,” says Kakuyasu Uchiide.
“The Japanese invest very honestly in their products, especially for brands that have a certain authority in the market. The j-beauty trend is gaining popularity, despite the complexity and multi-stage care. In fact, it just seems long and difficult, but you get used to it and the whole ritual takes only five minutes in the morning and 10 minutes in the evening. And the result that we get the very next day exceeds all expectations,” assures Elena Polyakova.
"Japan is not chasing fashion trends, but sets its own rules. Therefore, it is very natural that j-beauty has become a big trend in 2018. Women are tired of eyelash and hair extensions, enlarged lips, and stenciled eyebrows. Finally, most women have realized that the excessive use of injections does not make them younger, but destroys the harmony of facial features, but harmony is beauty,” adds the EviDenS de Beaute expert.
Do you know all the words from our list of beauty terms? Test yourself!
BB cream
BB cream (blemish balm - “balm for blemishes”) is a universal product that performs several functions at once. First of all, it masks skin imperfections and even small wrinkles, but at the same time it moisturizes and also protects from the sun. Interestingly, initially products resembling BB creams were used exclusively as medicinal compounds for people who have undergone plastic surgery. The texture of BB cream is denser than CC cream, but it contains slightly less pigment than, for example, foundation.
CC cream
CC creams are a special type of foundation that contains a minimum of pigment. The abbreviation CC itself means color correction, that is, “color correction.” CC cream can cope with two tasks at once: perfectly moisturize the skin and disguise minor imperfections, unevenness, and redness.
Buff
A buff is a special soft file for polishing nails, which is usually used when finishing a manicure to add shine to the plate and remove unevenness.
Gel booster
Booster gel is a product primarily for fine hair that provides volume. Unlike hairspray, the booster does not stick the hair together, helps the hairstyle remain “movable”, but at the same time does not have a strong hold. The booster is applied to clean, slightly damp hair; it is also suitable for creating root volume.
Glitter
Glitter (aka shimmer) - to put it simply and in Russian - is sparkles. Do not confuse glitter with highlighter - it cannot highlight individual areas, but simply gives the face a shine that is not always natural.
Duofiber
Duofiber is a versatile makeup brush. It consists of half natural bristles, half synthetic, due to this it does not absorb too much foundation, blends blush, highlighter beautifully and evenly, applies powder in a thin layer, etc. In a word, a very convenient tool!
Kayal
Kayal refers not only to the mucous part of the eye on the lower eyelid, but also to a special soft pencil that is used to line it. The kajal pencil can be of any color - black, white, brown, gray... It is distinguished from a regular pencil by its softness and antiseptic agents in its composition.
Curler
Curlers are special eyelash curlers that are used before applying mascara.
Contouring
Contouring (aka contour makeup) is a type of make-up when facial features are modeled using concealers, foundations and highlighters. The nose can be made thinner, the cheekbones sharper, the chin smaller... Contouring is a favorite technique of Kim Kardashian and other stars.
Concealer
Concealer (aka corrector) is a foundation that contains the maximum amount of coloring pigment. Thanks to its dense texture, it can hide pimples, dark circles under the eyes, and redness. In a word, the concealer copes with what ordinary creams cannot do. It is usually sold in stick form or in small tubes.
Meteorites
Meteorites are blush or powder in the form of balls, the most popular and iconic are produced by the Guerlain brand. Meteorites usually do not give a pronounced shade, giving the skin only a slight glow.
Multimask
Multimasks are new trend cosmetology, when different products are applied to different areas of the skin. For example, a drying mask is used for the T-zone, where the skin is often oily, and a nourishing mask is used for the cheeks.
Patches
Patches are face masks or simply stickers under the eyes against swelling that stick to the skin.
Plumper
Plumper is a lip plumper that looks like a regular gloss, but contains irritating ingredients that cause swelling (for example, red pepper or ginger). After application, the plumper causes a slight tingling or burning sensation, and slight swelling of the lips appears.
Primer
A makeup base (aka primer) is needed to protect the skin and help makeup last longer. The primer evens out the skin, even helps hide enlarged pores, and extends the durability of makeup for several hours. Primer most often comes in the form of a cream or gel.
Remover
A remover is any makeup remover - these are all foams, gels, milks, two-phase lotions, etc. that cleanse the skin of cosmetics. The remover can be used for the entire face or just for the eyes.
Beauty Queens:who founded the beauty industry in Moscow
Beauty Queens:
who founded the beauty industry
in Moscow
Photo: Victor and Irina Yuliev, MojoImages
Producer: Liza Kolosova
TEXT: Tatyana Yakimova
PHOTO:
VICTOR AND IRINA YULYEV, MOJOIMAGES
PRODUCER:
LIZA KOLOSOVA
Of those who opened their own beauty factory in the dashing nineties, few survived and grew up. The best (and most beautiful) can be counted on the fingers of one hand: Lanna Kamilina, Eteri Krikheli, Tatyana Rogachenko. They haven't changed much in 17 years (and haven't plumped up their lips). It seems that they have remained in the nineties. But this is only at first glance. Eteri has done and is doing a lot before her competitors, Lanna keeps the level of service at an unattainable height - the creators of perfumes that can be bought at Lanna Kamilina come to her. Tatiana's salon is one of a kind: lively, party, social. They never look at you with an appraising look. There is something else in common: over the past two years, each has lost its first establishment, which - or rather, about which - all of Moscow was talking. And nothing, each one built a new one. New.
Eteri, how were you received by the “locals” when you transformed the salon laser hair removal to a serious clinic?
I came to this direction “out of nowhere,” and the clinic was, as they say, fully equipped: we had advanced, most modern and very expensive equipment, and even a “European-quality renovation” was done - an unheard-of luxury at that time! Therefore, many believed that such a clinic could only be opened with gangster money. But this is not true. Our investor was a worthy and respected person who had nothing to do with crime.
Was it more difficult before?
Not harder, but worse. Almost everything related to medical activities was greatly simplified - almost anyone could obtain (and, to be honest, even buy) a license. Just like with other documentation, the attitude was quite superficial. Now everything is much more complicated. Licensing, certification, sanitary and epidemiological inspection requirements, drug control, etc. - it is necessary to collect and provide a whole bunch of documents, and one must meet very stringent requirements. But this is only good for us. There is much more order in the industry. Clinics that did not comply with the established rules and could not maintain the proper level were cut off. And I think that those who do not want or are unable to work in a civilized market will still be eliminated.
Where do you get your manicure done, for example?
One master has been working for 20 years. When gel nails were first brought to Moscow, she learned how to do them with me. So my first gel nails looked like pancakes!
What has changed in the industry?
Today there are fewer new technologies on the world market - the pace of development has slowed down. In the 2000s, there were several exciting new products every year! And now we are looking, looking. We are actively developing the anti-age industry, integrating comprehensive anti-aging technologies related to health and improving the quality of life. Without them, today it is almost impossible to achieve good aesthetic results.
What has lost relevance?
You know, now, 20 years later, I understand that we have radically changed the approach to anti-aging and aesthetic corrections. Today, not only aging and ptosis of tissues are taken into account, but also the structure of the bone structures of the skull and loss of facial volume. We no longer do classic SMAS lifting, but practice neutral minimally invasive surgery. All our efforts are aimed at recreating the lost features and proportions of a young face, restoring its former volume and relief, without incisions, through minimal punctures. We have forgotten what it is like to inject hyaluronic acid into the nasolabial folds or do mesotherapy. Contour plastic surgery is truly becoming 3D today! Instead of mesotherapy, we have biorevitalization, drugs with peptide complexes and enriched plasma. Liposuction has come incredibly far forward... And many other examples.
What is the most difficult thing about being a clinic CEO?
Maintain balance. This applies to absolutely all areas of work. In relation to employees, it is necessary to create a comfortable, favorable atmosphere in the team so that people enjoy working, but at the same time build relationships in such a way that the staff, as they say, do not relax. Further, for example, as for patients - on the one hand, personal, individual approach, on the other hand, in no case should you follow the patient’s lead. It’s the same with our competitors - we are undoubtedly from different camps, and the spirit of competition is always present, but at the same time we are friends and communicate well, share experiences, exchange opinions. In my opinion, it is this fine line, this balance that one must be able to maintain. good leader. It's difficult, but necessary.
I often hear: “KLAZKO” is so cool, but so expensive...
First-class specialists and the most expensive equipment cannot be cheap. We invest a lot in things that other clinics don’t even think about. You should see my huge server room! In general plastic surgery cannot and should not cost less than a dress in TSUM. And by the way, we are not the most expensive in this city.
Do your patients’ children visit you?
Already granddaughters!
Have you had any problems with your business partners? Didn't it reach the courts?
No. There have been no mutual or non-reciprocal claims yet. This is easy to explain - we always choose where it is reliable, and not where it is cheaper. We recruit specialists to the clinic using the same principle. You remember, in the 2000s there were a lot of visiting touring performers: Botox in packs, liposuction in stacks... Some kind of conveyor belt. I have never associated with such people.
What irritates you about those who offer similar services?
When a salon takes over the functions of a clinic. The clinic has certified doctors, certified equipment, medicines, shoe covers. You just have to grow up to this. It offends me when a doctor is called a master, and a clinic is called a salon. When a doctor who just finished her residency yesterday opened her own clinic, where she is both the doctor and the owner. Personally, I can't stand being called an owner. Lord, you can own anything! And it is not at all a fact that the clinic will be successful. But to lead competently is, in my opinion, truly an achievement.
What did you not have 20 years ago that you have now?
Honestly - self-confidence. Because of this, I missed out on a lot. When others, who did not have my experience and education, boldly opened clinics and promoted them, I doubted my own abilities. They took a lot of things offhandedly, but I missed it. But it was already possible to expand the business both vertically and horizontally.
What is the most important thing for you now?
Your new premises on Malaya Gruzinskaya are even better than they were on Serafimovich.
There was a story there. I was going to open a third clinic here, we had already purchased equipment - and suddenly the owners of the premises on Serafimovich announced that they had sold it. But now I have several devices in duplicate - it’s expensive, but it gives me peace of mind. And we raised our class a little higher. In general, it seems to me that I’m hiding now - waiting for the jump.
The main fairy of the Moscow beauty industry took off in 1999, opening the first salon “Lanna Kamilina” next to the Tretyakov Gallery. Everything in it was expensive, comfortable and unusual: soft pillows, cotton blankets, soft warm towels, a hair shower with mineral water and a yoga tea made from 15 herbs, which clients were encouraged to breathe in first and then drink. " Best heads Moscow” made big eyes and inhaled. It was a different world from which luxury services began.
Lanna still lives in a world where everything is perfect. Crisis? No, I haven't heard. Perfectionism is in her blood. In the fourth grade she studied calligraphy and by the tenth grade she was drawing up everything - from the school charter to letters and wall newspapers. He can still give a calligraphy lesson today. In the nineties, Lanna lived and worked in Paris - in the creative group Dessange - as a stylist, hairdresser and developer of new ideas. Once a week I had lunch with Monsieur Dessange himself. They were credited with having an affair, but Lanna responded in her own style: “An affair with such a person is impossible.” Short and clear. But there was mutual sympathy - the eighty-year-old master believed that Lanna was similar to him in her irrepressible ambition.
Do you like teaching?
I love raising professionals. But, of course, it happens that a master has learned a little and is ready to earn all the money in the world. There's nothing you can do about it.
You have been successfully conducting trainings for companies unrelated to beauty for a long time...
Well, everything beautiful has something to do with beauty. Yes, I'm driving. It could be jewelry brand or a coffee machine manufacturer. In the Baltics, she conducted trainings on the hotel business and for private bankers. The most important thing is that employees change qualitatively after my trainings.
Speaking of students, I remember that you were an excellent student at school, while you were still studying rhythmic gymnastics plus they made their own dresses... Why suddenly a hairdresser?
Yes, everyone was surprised. But I went into the profession right after school. And at the age of 21 she became the USSR champion in hairdressing. Imagine: I even worked in the laboratory for the creation and technology of haircuts of the USSR Ministry of Consumer Services! And to me, a girl, adults took tests! And then there was Dessange - first in Moscow, then in Paris. But best women were waiting for me at home. That's why I returned, opened my salon, my place of power.
When did you realize that Lanna Kamilina was a success?
When several clients one day said: “We don’t care which master we sign up with, you are all the best.”
Who's the best to cut your hair?
Yes, anyone too. More precisely - who dares.
Do you often take vacations?
Rarely. And guess what? When I pause, I always come up with ideas that take even longer to implement!
Are you an evil boss?
Doesn't your family suffer from how much you work?
No, no and no. My sons love what I do and are willing to let me go. Before they were born, my every evening was scheduled: presentation-gallery-oysters... But now it’s the social life. I even skip what’s important for self-PR. I can only go somewhere for support.
So your greatest luxury is time?
Yes. Therefore, my employees can easily give you the fastest manicure in the world and style your hair at the same time.
What has changed in the industry globally now?
Mmmm... Can I tell you what hasn't changed? The level of luxury in relation to everything that is not luxury.
Do you follow trends?
Yes, but insofar as. I have my own vision: the image should be feminine, fresh, elegant and unobtrusively seductive. It's in my blood. I was, am and will be like that.
Thinking about getting old?
Long life has never scared me. Besides, my icon is Vivienne Westwood.
Have you had many problems with your business?
I don't like the word "problems". There are trials and tests of time.
What about kickbacks?
Yes, it has always been. You pay someone a tribute. "You pay for the music." It's like part of the game. Part of success, or rather, the payment for success... To whom and how much - changes constantly. But I noticed that very often these people, whom you pay, then become my clients and start buying something - services, or perfume, or jewelry... The administrator whispers: “Is it free or what?”, I answer: “Why free? They already got theirs. And this is for money.”
What is the most difficult investment product?
Employees. Ten years ago there were more of those who dug the earth with their noses. Nowadays, not everyone is ready to constantly learn, and the needs are different. Millennials are like that: they want more ease, irresponsibility. And ease comes only with experience, even if you are naturally talented. Such people change more often and leave faster.
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How can you leave gracefully?
Send me flowers and a box of champagne!
Is it easy for you in the current times?
Yes and no. Now there is too much. Everything is oversaturated: cosmetic bags, wardrobes. At the same time, the haircut can be, as they say, cheap, a la. Not individual. This is wrong! If there is a choice, let it be better clothes It won't be much, but the hairstyle will be worth a million dollars.
Do you feel when a client needs to stop trying to be beautiful?
Yes. The passion to be beautiful sometimes drowns real beauty. Large investments in appearance are not the most important thing.
How do you deal with difficult clients?
When you live for a client - and I live for him while he is mine - it is important not to infiltrate his nervous system. There are people with whom you need to wear a mask. And there are those with whom I am on an equal footing. And this, believe me, is not a question of solvency, but of more subtle matters... And it seems to me that I have the most large number difficult clients. They come from places where they have already tortured everyone! But I know how to handle them. I know how to be silent. The power of my silence clears the space. In general, one of the most important arts is in adjustments, but in luxury you cannot adapt to the client, because most people come to us to rise to a new level. And we are giving this new level.
Have you ever given up? So we broke up with our business partner and gave away our first, “prayed” salon near the Tretyakov Gallery...
So what? You never give up, even in the most difficult trials. There is simply no time to stop and cry. Something is collapsing, but there are already new ideas in my head. It's easier to live this way. In general, any partnership is about growth and expansion, you take and you give. And when they just take it and it’s not enough... You have to cut it off. Ruthless! Like hair.
In 2006, the author of this material, among several Russian journalists, met with Frederic Male in Paris. There was a group lunch at the Palais Royal, and the next day a tête-à-tête lunch at the Costes Hotel restaurant. And suddenly Mal asked: “Do you know why Malik broke up with Tatyana?” Only insiders knew about the connection between Tatyana, the general director of Hermitage, the largest distributor of luxury goods, including the best cosmetics and perfumes at that time, and Malik, its owner. Oh, what love there was! For her sake, Rogachenko left her first husband - the handsome Jean-Noel Lemon, who starred in a couple of films as himself - himself fashionable hairdresser Moscow in the late nineties. Rogachenko and Malik had a son. And so they parted. I replied that I didn’t know the reason, but it was probably serious. “Tatiana seems to be an iron lady, but in fact she is, how should I put it better... fragile.” “But Malik is also fragile! - Mal answered unexpectedly emotionally. - I like them - both. Like a couple. Excellent businessmen and at the same time sensitive people. There are very few of them, and they are the most pleasant to work with.”
1 chosen
Are you sure that you want to work in the beauty industry, but don’t know what profession to choose? Do not think that in the beauty field there are only applied specialties, such as a hairdresser, stylist or makeup artist. This industry is huge, and you can certainly use any of your skills here, such as an economist, a marketer and, of course, a writer.
Beauty blogger
If you have something to say about cosmetics, how to use them and correct selection funds, you love and know how to write interesting texts and select a design for them, are ready to communicate with readers day and night, go for it. The prospects are the broadest. You can write for various beauty magazines, write columns, give lectures... Just remember that blogging is a job like any other, and you will have to spend time, effort and imagination on it. The dream of working with your left heel for half an hour a day will definitely not come true here. Popular beauty bloggers assure that passion is important in their profession: for cosmetics, for the industry, for journalism, otherwise nothing will work out, and you will quickly get bored, since at first the efforts invested in the blog almost do not pay off.
Cosmetic Product Stylist
All these wonderful jars and beautiful bottles that delight our eyes and lift our spirits no worse than their contents will not appear out of nowhere. A stylist or designer is called upon to come up with the shape, color and design of cosmetic products. And here it is important not only to express the client’s wishes and his vision of the situation, but also to take into account a lot of the smallest details, such as ease of use, safety of the product inside, etc. After creation comes testing, and then a photo shoot, which should present the product in the best possible way, and this is also a task for the stylist.
Creator of a branded scent
The most powerful emotional association in humans comes through the sense of smell. Cosmetics creators also take this into account. They hire a special person who develops the scent. This scent will greet customers in the brand's boutique, hotel lobbies, fashion shows, parties and other places and events associated with a particular brand. Smell includes a range of emotional reactions that lead to a positive or negative perception of what is happening. And the task of such a perfumer is to find or create a scent that evokes positive associations with the concepts that the customer requires. Sprayers, aroma candles, and all kinds of secret flavors are used. Often, an elusive aroma emanates even from the brand’s stationery and promotional products.
This profession is multifaceted. It involves close work with people: a lot of meetings with clients, site visits, but there is also a research part where you have to study the psychology of smell perception and work with new ingredients.
Beauty illustrator
Today, the profession of fashion and beauty illustrators is gaining more and more popularity. Their task is to draw fashionable images, both in the field of fashion and beauty, creating a face chart, that is, diagrams for applying makeup on paper. An illustrator is useful in advertising, as illustrations for articles and blogs, and in visualizing a new medium.
Today in Russia this profession is in the stage of rapid revival. Good illustrators are in demand, and high professionals are starting to create their own training courses, so if you have an art school behind you and you would like to develop your skills and connect your life with the beauty industry, now there are all the opportunities for this.
Beauty salon or SPA administrator
An administrator is not just a girl who meets and sees off clients, makes appointments and accepts payments. This is the person on whom the continuity of the flow of customers and the uninterrupted operation of the entire enterprise depend. The administrator must have a sense of tact and patience in order to advise clients and, if necessary, relieve their concerns or prevent a conflict situation. This specialist must understand all the procedures provided by the salon and be able to present them correctly. The administrator also organizes the internal routine of the salon, the work schedule of specialists, and is responsible for purchasing necessary funds and timely inspection and repair of equipment.
If you are responsible and patient, can multitask and are ready to understand the intricacies of the salon, try yourself as an administrator.
There are a good hundred professions in the beauty industry, and anyone who wants to connect their life with this industry will definitely find a place for themselves, which can be both in the sales department and in the research sector, both among journalists and copywriters, and brand managers, economists and lawyers.
Where do you see yourself in the beauty industry?
Sleek, well-groomed face, fit, slim figure, healthy hair, the absence of extra pounds, as well as perfectly fitting clothes are integral attributes of the image business woman. is aimed at the needs of businesswomen who want to look great and not spend a lot of time on personal care.
Beauty and business in modern society are closely intertwined; by a woman’s appearance, by her hairstyle, and the degree of grooming, one can judge the success of her business. However, in a series of everyday work, it is very difficult to find time for regular visits to a cosmetologist or fitness trainer.
A well-developed network of institutes where modern special procedures are presented using the latest developments in the beauty industry.
This is a procedure like coolsculpting, which allows you to get rid of 5-10 centimeters in the waist, abdomen, hips. The procedure is also very effective thermage, during which the frame of the skin of the face and neck is created. This will allow you to form an ideal oval face; the results of this procedure will last for the next five years. 
Both of these procedures can be done even during your lunch break. In this case, rehabilitation is not necessary, since weight loss processes are activated inside the skin due to the natural capabilities of the body.
Pays great attention to the condition of hands and nails. Modern, sometimes unique manicure and pedicure design http://shortnaildesigns.net/ can compete with works of fine art, and is deservedly in demand by women of any age.
